CORNELIA, Ga. — The new 7 Brew drive-thru beverage stand in Cornelia may not be open yet, but the company has already hired 71 local employees and is inviting businesses to sign up for free drink deliveries ahead of its July 11 grand opening.
The rapidly growing beverage chain is preparing to open its first Habersham County location and is already working to introduce itself to the community through a unique outreach program that delivers complimentary drinks to local businesses, churches, schools and organizations.
The opening is expected to bring a significant employment boost to the area. According to Emma Seppala, regional manager for 7 Brew, more than 200 people applied for positions at the Cornelia location, resulting in the hiring of 71 employees.
According to 7 Brew, teams of employees will deliver complimentary drinks to qualifying locations within approximately 15 minutes of the new stand. The deliveries are completely free, with no expectation of tipping.
“We’re doing it for 100% free,” Seppala said. “We love to get pictures. It’s super fun. We like to pose with the people, take pictures and tell them a little bit about 7 Brew.”
The company has already distributed approximately 4,000 drinks through the program and hopes to reach 10,000 before the Cornelia location opens next month.
The grand opening is scheduled for July 11. As part of the celebration, customers who purchase a large drink on opening day will receive a free 7 Brew T-shirt while supplies last. The company refers to the promotion as “Swag Day.”
While best known for coffee, 7 Brew also offers energy drinks, teas, smoothies and a wide variety of customized beverages. The company operates a loyalty program that awards customers 100 points for each drink purchased. After accumulating 1,000 points, customers receive a free beverage.
Seppala said speed and efficiency are among the company’s highest priorities. While no mobile ordering system is currently available, she said customers typically spend only a few minutes in the drive-thru, with average wait times often around five minutes depending on demand.
For first-time visitors wondering what to order, Seppala recommends the chain’s most popular drink: the Blondie, a caramel and vanilla breve.
As opening day approaches, company leaders say they hope to make a positive impact in Habersham County.
“7 Brew is super excited to come to Cornelia, and we just want to make a great impact on the community and cultivate kindness one cup at a time,” Seppala said.
Any business, school church or organization interested in receiving free drinks before the grand opening can sign up through a form provided by 7 Brew. A link to the signup form can be found below.
Click here to sign up for free drinks from 7 Brew.
The Cornelia location is expected to open July 11.
